Digitized
Data is collected. Information is built.
Table stakes. Your processes exist in software. You have databases, dashboards, digital workflows. Most businesses are here at some level — from the local retailer with a POS system to the enterprise running SAP.
Characteristics
- Reactive analytics, exploratory AI
- Information stored in digital form
- Manual decision-making prevails
- Reports and dashboards as the primary output
Real-world example
A retailer running an e-commerce site with an admin dashboard for orders, inventory, and customer data.
The blocker
Systems are passive. They store and display, but don't act. The data is there, but humans still drive every decision.